Disclaimer: those videos have nothing to do with education.
Instead, these YouTubers teach us the one thing that students find most engaging: tight communication. Perhaps not so coincidentally, that’s what matters most in a highly competitive tutoring environment.
Have you watched at least parts of those videos yet? Now is the time to watch before reading further.
There are two big takeaways:
- The content is to the point, within seconds. Viral videos have 0% wasted time in empty space.
- Each YouTuber focuses on 1 theme in 1 video before exploring it in depth.
Everyone already knows students have grown up with the Internet. This means that they have extremely sensitive bullshit filters, way more sensitive than previous generations of students
Students can spot spammy content from a mile away, so the golden rule when writing a bio is to be genuine and accurate. Don’t use filler space. Get straight to the point, immediately. Don’t say you are the grand master of all subjects even if you are. To optimize your tutor bio, tell students exactly what you do.
You can stop reading now and get the main point of this blog. If you optimize your tutor bio, you will tell a tight and coherent story about what you can offer students.
If you want to continue, there are a few exercises based on these takeaways to help you you optimize your tutor bio.
What you put into Studygate is what you’ll get out of it
Here are some prewriting steps for making your profile access as many students as possible:
1. Write down three specific things you do really well
Instead of chemistry, write stoichiometry. Instead of programming, write C++ vectors.
2. Now define the value you are going to give students
What age group do you want to help? What service do you want to provide at what speed? What experiences qualify you to provide this?
3. Finally, pick emotional adjectives that describe what you do to help
Effortless, Painstaking, Fun, Free, Incredible, Essential, Absolute, Strange. Here are some more words.
Your answers above will help to write your bio and headline. You have less than 15 seconds to capture your student’s attention, so this is the perfect opportunity to make a lasting impression.